Our Team

Leadership Team

Frank LaRosa

Chief Executive Officer

Brian Lutz

Chief Marketing Officer

Nancy Ciliberti

Director of  Marketing

Wade Shields

Director of Brand Strategy

Support Team

Troy Demers

Social Media and Brand Manager

Troy Demers serves as Social Media and Brand Manager at Elite Marketing Concepts, where he manages digital marketing initiatives, supports brand strategy, and helps grow audience engagement across key social platforms. He brings more than seven years of experience in marketing and media, including time at Minute Media, where he led operations over a network of 500+ social pages and drove significant audience growth. Troy earned his MBA in Marketing and Data Analytics from Villanova University and his BA in Communication from Marist College. He’s passionate about connecting communities through storytelling, data-driven creativity, and authentic brand voice. Outside of work, he enjoys live music, cooking, and following sports.

TroyDemers@eliteconsultingpartners.com

 

 

 

Ellie Camp

FMG Social Media Marketing Specialist

Ellie Camp is a marketing and client engagement professional with experience in financial services, event planning, and digital strategy. She is passionate about creating meaningful connections, developing engaging campaigns, and bringing clarity to complex topics. Known for her creativity and attention to detail, Ellie has built a strong reputation for blending professionalism with a personal touch. Outside of her career, she enjoys golfing, shopping, and traveling. Whether on the course, exploring new places, or connecting with others, Ellie brings energy and enthusiasm to everything she does.

 

 

 

 

Hannah O'Brien

Creative Content Manager

Hannah brings her years of creative strategy and production expertise to support clients’ brand growth and visual storytelling. Throughout her career, Hannah has paired her aptitude for effective visual marketing methodologies with data-driven insights and trends to deliver impactful projects. Hannah has held creative leadership roles such as Creative Marketing Manager and Regional Graphic Designer, helping high net worth clientele improve their brand reception and increase engagement through omni-channel campaigns. She is a passionate creative who enjoys painting, printmaking, and photography, and an avid runner with her dog, Porter.

HannahObrien@eliteconsultingpartners.com

 

 

 

 

Elisa Procida

Social Media and Brand Manager

ElisaProcida@eliteconsultingpartners.com

 

 

 

Wade Shields

Director of Brand Strategy

Wade brings over a decade of experience in brand storytelling through video production, graphic design, and copywriting. He played a team leadership role in building a boutique creative agency in NYC from the ground up, where he developed and produced content for some of the world’s largest brands including Google, Ernst & Young, American Cancer Society, and FuelCell Energy. Wade has directed two feature-length films appearing in film festivals around the country, including an indie comedy and a brand documentary for a SF-based jazz radio station. He loves coffee, cats, and houseplants.


WadeShields@eliteconsultingpartners.com 

 

 

Nancy Ciliberti

Director of Marketing

As Director of Marketing for Elite Marketing Concepts, Nancy Ciliberti brings deep expertise in wealth management marketing, helping advisors grow, retain, and engage high net worth clients. With a strategic mindset and an insider’s understanding of the financial services landscape, she leads the development and execution of customized marketing programs that elevates advisor brands and drives growth.
Prior to joining Elite Marketing Concepts, Nancy held marketing leadership roles at prominent financial institutions including Janney Montgomery Scott, Lincoln Financial, and TD Bank. At TD Bank, she spearheaded client-facing initiatives that modernized the bank’s wealth management marketing approach delivering programs that increased visibility and improved client acquisition and retention across advisory teams.

NancyCiliberti@eliteconsultingpartners.com 

 

Lauren Subia

Social Media Marketing Associate

Lauren graduated from Grand Canyon University with a B.A. in Communications, a B.S. in Marketing & Advertising, and a minor in Professional Writing. With prior work experience in the fields of digital marketing, public relations, broadcast news, and editorial writing, Lauren brings a wide range of knowledge and skills to the Elite Marketing Concepts team. In her free time, she enjoys traveling, trying new local restaurants, and spending time with her friends and family.

laurensubia@eliteconsultingpartners.com

570-620-5897

Steve Weissman

Senior Marketer and Assistant to the President

Steven graduated from Ursinus College in Collegeville, Pennsylvania in 2022 with a bachelor’s degree in Media and Communications Studies. Armed with a diverse background in Public Relations, Video and Television Production, Copywriting, and Digital Marketing, Steven brings a wealth of experience and a versatile skill set to the Elite Marketing Concepts team. His hands-on experience across various media platforms equips him to thrive in the world of marketing with finesse and creativity. Away from the office, Steven is an avid Philadelphia sports fan, enjoys playing golf, and loves to go on hikes with his two dogs, Cooper and Callie.

steve@eliteconsultingpartners.com

570-620-5897

Cassidy Horniak

Social Media Marketing Associate

Cassidy graduated from Duquesne University located in Pittsburgh, Pennsylvania in 2020. With a bachelor’s degree in Integrated Marketing Communications and minor in Business Administration. Cassidy thrives in fast-paced environments where creativity meets analytics. With a focus on social media management, content creation, and copywriting, she is committed to delivering Elite Marketing Concept’s clients’ results. Outside of work, Cassidy enjoys walking her mini dachshund, Milo and keeping up with the latest fashion trends.

cassidyhorniak@eliteconsultingpartners.com

570-620-5897

Brian Lutz

Chief Marketing Officer

Brian Lutz brings an extensive background in digital marketing, AI, and sales leadership to Elite Consulting Partners. With a proven track record in advanced SEO and SEM strategies, Brian’s entrepreneurial vision and deep industry expertise are set to drive the development of Elite’s next-generation marketing initiatives. His role spans Elite Consulting Partners, Elite Marketing Concepts, and Elite Advisor Successions, where he will bring digital strategy to the forefront, expanding the reach of Elite’s services to financial advisors and industry professionals nationwide.
Brian and his wife, Natalie Quinn, were married on December 31, 2023. Outside of work, Brian is an avid golfer, dedicated runner, and a long-time philanthropic supporter of St. Jude’s Children’s Hospital.

brianlutz@eliteconsultingpartners.com

Tina Beck

President

Tina brings with her more than 25 years experience in senior level marketing positions with specialization in the fields of public relations, media relations, social marketing, copywriting, multimedia campaign development, event management, and specialty promotions. Prior to joining Elite Consulting Partners, Tina worked for more than a decade as a freelance marketing consultant, providing service to distinguished firms within the financial services, construction, real estate, hospitality, and travel industries – among them Elite Consulting Partners.

tina@eliteconsultingpartners.com

570-620-5897

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Frank LaRosa

Chief Executive Officer

Frank LaRosa, CEO of Elite Consulting Partners, is a sought-after industry leader providing transition and recruitment services as well as guidance and advice for financial advisors, wealth management professionals, and entrepreneurs. His expert opinion is frequently quoted in publications including Barron’s, Investment News, OnWallStreet, AdvisorHub, and Forbes Business Council. Frank is also the host of the top-rated podcast and YouTube Channel “Advisor Talk with Frank LaRosa”.

frank@eliteconsultingpartners.com

856-316-4651

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